Pam Cryer Pam's career in marketing, fundraising and event management in the not-for-profit sector started with English Heritage and their historic sites in the south east. She continued with The National Garden Scheme (NGS) and lastly The British Red Cross where she was Legacy Community Manager before she retired. As a volunteer Pam also ran an annual one day corporate event raising substantial funds for Cancer Research UK. "Dreams Come True is fulfilling a huge need for children and youngsters up to age 21 with life limited conditions who are seriously less fortunate than others. To play a part in helping them and their families is very rewarding."