Najlaa Taqi-Eddin

Najlaa Taqi-Eddin has been a C-suite leader on the cutting edge of Fintech digital marketing for more than 25 years. Born and raised in San Francisco, her trademark customer advocacy and serial entrepreneurship skills have helped launch and scale 25+ products for Fortune 500, FTSE 100 and disruptive Fintech start-up businesses around the world.

In the late 1990s, Najlaa moved to the UK to launch a new credit card business as CMO for Providian Financial. Shattering expectations, it sold within three years to Barclays for a 20% premium. She stayed in the UK, joining Barclaycard for a year. Then moved onto GE Consumer Finance in a dual role as UK CMO and MD of GE Money Direct, where she was responsible for running the retailer branded store and credit cards portfolio of 10million customers with £2.5billion in assets. Moving on, Najlaa joined Cashplus, a leading challenger to UK banks, and launched the first instant-use online business current account, scaling the customer base 14-fold to 1.4+million during her tenure.

Najlaa was honoured to join the Board of Trustees at Dreams Come True in August 2019. She is passionate about transferring her business skills and experience to work with her fellow Trustees and the Dream Comes True leadership team to support such an important and noble cause.

Latest

Make Dreams Come True with TEMPLESPA

At Dreams Come True our mission is to turn dreams into a reality for every child who needs our support, and that the moments of magic we create have a lasting impact for children and their families.   We cannot achieve this without our incredible partners and this month we are celebrating Dreams Come True & TEMPLESPA!
Run Alton Towers 10k

Come to Alton Towers (the UK’s biggest theme park) and run 10km around the park!
Run Alton Towers 5k

Come to Alton Towers (the UK’s biggest theme park) and run 5km around the park!
Referral Hub

Welcome to our referral hub. This is our exclusive community of professionals working alongside children who help us deliver dreams to kids who have it tough by submitting referral applications.

Simon Linares

Simon joins us after an extensive career as a senior executive in several FTSE International businesses and is an experienced Charity trustee.
Marsha Quallo-Wright

Marsha Quallo-Wright is senior civil servant and brings a wide range of public sector experience to the board. Her career has focused on resilience and she has played a leading role in in the response to range of incidents including earthquakes, floods, Ebola and Covid-19.
Lisa Gerhardt

Lisa has recently stepped down from her career where she was recognised as one of the leading international head-hunters in her sphere of HR, having worked for a number of global search organisations, plus being one of the founders and board members of a respected and successful global search boutique.
Neil Smith

Neil, 55, a chartered accountant, has worked as a finance leader in a number of listed entities within the UK over the last 25 years.
Simon Foster

Simon Foster is a business leader in the global exhibition and media industry. For nearly 30 years, Simon has focused on bringing business to life through connections.
Amy McCulloch

Amy McCulloch is MD and Co-Founder of Creative and Media Agency eight&four which is part of the Cubo Communications Group. Amy’s role as a business leader is to challenge the status quo and nurture a strong working culture.
Patrick Leoni Sceti

Patrick is founder and managing director of LSG Holdings and has supported Dreams Come True for over 3 years.
Annabelle Vaughan

Annabelle is a solicitor, specialising in Mental Capacity and protection of the vulnerable.
Rachel Humphrey

Rachel is a Human Resources Director, and has been supporting Dreams Come True since 2014.
Andy Challis

Andy Challis works for Barclays Investment Bank in London, where he has worked for 17 years. He is the Head of Electronic Distribution and Strategic Investments.

Make A Referral

We only accept referrals from medical, healthcare, or social care professionals. Applications are on a first come first served basis, to ensure that no child is waiting too long for delivery of their dream.
What we do

Dreams Come True is a national Children's Charity who exists to deliver dreams to children who have it tough. We believe every child has the right to dream, no matter who they are or where they live. More info
Who we support

To ensure we reach the children who deserve our attention the most, we work with children who are living in the highest areas of deprivation in the country, and are living with a disability, serious illness, or life-limiting conditions. More info
What is a Dream?

Whether it's a break for a young cancer patient, a specially adapted trike for a child with cerebral palsy, a tablet to help an autistic teenager develop their communication skills, or a seriously ill child’s room makeover. Each dream brings a moments of magic and has a lasting impact for years to come. More info
Join the team

We are always on the lookout for people who share our values and mission and are dedicated to making dreams come true for children who have it tough.
How it works

We work exclusively with, and only manage dream referrals from, those who know the Dreamers best –medical, healthcare and social care professionals.
Eligibility Criteria

To ensure we reach the children who need our attention the most, we have a set eligibility criteria that must be met in order to have a dream come true.
About us

We make dreams come true for children who are living with a disability, serious illness, or life-limiting conditions from the highest areas of deprivation in the UK. Bringing moments of magic that have a lasting impact for years to come. Our belief is that every young person has the right to dream, no matter who they are, or where they live.
Get Involved

If you're looking to help make more dreams come true, then fundraising is one of the best ways to do it. We have plenty of ways for you to get involved!
How do I volunteer?

Without our incredible volunteers, we wouldn’t be able to fulfil any of the dreams of the children and young people who live with serious and life-limiting conditions. More info