Richard Ashton - CEO Richard Ashton is the CEO of Dreams Come True Charity. As Chief Executive, this role reports directly to the board of Trustees, who meet at least on a quarterly basis. This role provides strategic and operational leadership, ensuring the Dreams Come True delivers life enhancing and at times life changing experiences to children and young people with serious and life limiting conditions through the fulfilment of their dreams. Acting as an ambassador for Dreams Come True, increasing awareness of its work across the UK and enhancing its reputation for excellence. And ensuring that Dream come True remains viable and operates within the required regulatory parameters.